Article Title: Nike sales up 31% after Kaepernick ad campaign
Snippet of Article: "...Even as social media lit up with fury, however, some industry analysts were confident that Nike’s move would prove a winner in the long-term. While conservatives were disgusted at his selection, others who admired Kapernick’s stance applauded the company and it moved itself squarely into the heart of the news cycle. “Controversial endorsements tend to generate a lot of hype,” said Marshal Cohen, Chief Industry Analyst for retail at market research firm The NPD Group ..."
Article Source: theceomagazine.com
